The Giving Tree holds the Christmas wishes of children and young people who along with their mothers, have left a violent domestic situation and sought shelter with Women's Aid.
The charity appeal is now enjoying over 10 years of success thanks to the combined efforts of Bloomfield Shopping Centre and North Down and Ards Women's Aid, after it was initially started by television presenter Esther Rantzen and the Childline scheme.
Shoppers can buy a gift for the Giving Tree by choosing the name of a child, which specifies their age and gender, as well as their Christmas present wish, and is displayed on boards beside the tree, in the shopping mall.
Shoppers can then buy this extra present as they carry out their Christmas shopping and take the gift to Thomas Cook, where it goes on to be wrapped and delivered by Women's Aid staff.
A spokeswoman for North Down and Ards Women's Aid said the charity was delighted that the management and staff of Bloomfield Shopping Centre have again supported this worthwhile project.
She said, "Christmas can be a particularly sad and lonely time for families living in refuge, or those who have left refuge and are trying to manage on their own for the first time, often on a much reduced income."
She explained North Down and Ards Women's Aid staff made special efforts to bring festive cheer with outings and treats for the children, but are especially grateful for the generous gift donations.
The Women's Aid charity has been working to eliminate domestic violence in Northern Ireland for over 20 years. The spokeswoman said, "Domestic violence is a serious crime that strikes at the heart of our communities.
"It can happen to anyone regardless of background, religion, race, age or financial situation and over 90% of reported cases of such violence are by men against women.
"It is rarely a one-off event, it tends to escalate in frequency and severity over time. The long term effects on victims and their children cannot be measured but often leave a legacy of depression, damaged health and self-esteem."
Advice, support and information is available by telephone or on a drop-in basis at the North Down. After hours the 24 hour helpline is available on a freephone service.
The main aim is to encourage women to regain control of their lives and create a safe environment for themselves and their children. Support groups operate regularly from the Bangor centre providing opportunities for women to come together to share and listen, break their isolation.
Always mindful of the damaging effects violence has on children, Women's Aid has developed programmes for older children and teenagers to help them deal with their feeling and feel safe again.
For further information North Down and Ards Women's Aid can be contacted on Bangor 9127 3196. The 24 Hour Domestic & Sexual Violence Helpline - 0808 802 1414.